Everything, from one conversation.
One recorded conversation with your best customer, delivered as a complete proof set.
One complete kit, cut from one conversation. Here's every piece.
What's included
- Video case study — the full story, on camera, in your customer's own words
- Written case study — built to rank on Google and get cited by AI
- Video testimonial — a short, sharp cut for your homepage and socials
- Written testimonial — a pull-quote for your site, deck, and emails
- Social pack — LinkedIn carousel and short clips
- A "how to use it" guide — where each piece does the most damage
Buy proof anywhere else in pieces and you'll spend $7,000–$10,000 before you've got a fraction of this. We productised the whole thing so you don't have to.
Book a callQuestions? Get in touch.
What a B2B case study costs in 2026
| Option | Typical cost | What you get |
|---|---|---|
| DIY / AI tools | $0–$500 | Written only, no interview |
| Freelance writer | $1,000–$2,500 | Written only |
| Written specialist | $1,500–$3,000 | Written, video as paid add-on |
| The Proof Kit | $2,500 | Video + written + both testimonials + social pack |
| Premium video production | $6,000+ | Video, often annual commitment |
| Full-service agency | $5,000–$15,000+ | Video, long engagement |
Want the detail behind these numbers? Read the full breakdown of what a B2B case study costs.
Frequently asked questions.
Everything you need to know before you book.
Is $2,500 really everything? No upsells?
Everything. One price, one complete kit — video case study, written case study, both testimonials, social pack, and the guide. The only thing you'll spend after is the ten minutes it takes to post it.
How long does it take?
14 days from the interview. The clock starts when your customer's in the chair, so the only variable is how fast you make the intro.
How many rounds of revisions?
One consolidated round from you — and if your customer wants changes after they review it, we make those too. Your customer's comfort matters more than our process. Nobody ends up published saying something they'd rather they hadn't.
What are the payment terms?
Half up front to book the slot, half when your first drafts land. The second payment is triggered by our delivery, not your sign-off — so you're never paying for work you haven't seen, and we're never chasing you for feedback before we can invoice.
Do you do volume pricing?
Yes — there's a discount from three Proof Kits onward. Most founders start with one, see how it lands, then line up the next two. Ask on the call.
Why $2,500 and not $6,000?
Premium video studios price for enterprise marketing teams and usually want an annual commitment. The Proof Kit is one fixed price, one conversation, no contract — built for founders who want proof this quarter, not a procurement cycle.
Your move.
Your best customer already said the thing that closes your next deal.
You just haven't captured it yet. One intro. One conversation. A complete Proof Kit in two weeks — for $2,500.
Or send us a case study you've already got and we'll tell you, free, what's letting it down. Email Jon →