Your happy customers are your best salespeople
Selling SaaS is really hard. You're competing with huge multinationals, copycats, and vibe coded monstrosities. Case studies give you the advantage by proving your credibility and giving customers a reason to trust your software.
Brands our founder has worked with
Why Case Studies?
Case studies are one of the highest-performing content types for B2B SaaS. Here's what they can do for you.
01
Build Trust
Case studies tell skeptical B2B buyers why they should choose you — from someone they believe. A real customer story beats any marketing copy.
02
Improve SEO & GEO
Case studies are evergreen content that compounds over time. They improve your search ranking and get you talked about favourably by LLMs.
03
Lower CAC
Proof-driven content shortens the sales cycle. Prospects arrive already convinced — fewer calls to close, lower cost per customer.
Our Process
Three steps from customer interview to ready-to-publish content.
The Interview
We interview your customers remotely, uncovering stories, quotes, and examples that will resonate with your ICP and support your positioning.
Editing & Writing
We edit the video into multiple lengths for different uses and write a landing page for your website.
Content Delivery
Once you're happy, we hand over all the files. You own the content outright and can start sharing immediately.
Let's make things happen
Book a free 30-minute discovery call. No hard sell — just a conversation about whether case studies are the right move for you right now.
Book a discovery callTestimonials
Jon has been working with B2B SaaS companies for over 7 years. These are a few things clients have said along the way.
"He captures the client's voice while targeting customer pain points with precision. Jon's talent and professionalism has elevated a number of projects, and we're excited to continue working with him."
"In just two days, we completely rewrote Creatora.io's homepage. Same product, same features, but a radically clearer story. He didn't just improve our messaging. He saved us weeks of wandering in the dark."
"Jon's feedback on how to improve the positioning of my SaaS company was powerful, easy to digest, and easy to implement. I'd recommend Jon to anyone whose marketing website is important to their company's growth."
"Jon's an extremely talented writer, professional and scrupulous to the highest degree. We've used him on a lot of content projects and we're looking to use him even more. Don't hesitate — he won't let you down."
"His ability to create original and engaging content on any topic has made him the go-to writer at Powered By Search. Bouncing ideas and structuring content strategies with him is super easy."
"He brought fresh perspectives we'd never thought of and gave us a new tone of voice that's more vibrant — but the essence of our value is still very clear. That's skill."
Earn $500 per
referral. No cap.
Know a B2B SaaS company that needs case studies? Make the introduction. When they pay their first invoice, we send you $500 cash — no forms, no limits.
Email us to refer someoneFrequently Asked Questions
Everything you need to know before booking a discovery call.
How long does a case study take? +
A Single case study takes 2–3 weeks from initial customer interview to final delivery. The Trio takes 3–6 weeks total because we batch three interviews in the same window and run them through a single editing pipeline. Timeline depends on customer availability — we work around your client's schedule for the interview, and once we have interview footage, we control the production timeline. Most delays come from waiting for customer responses or internal approval cycles, not from our production process.
Do you work with clients outside the UK? +
Yes — we work with B2B SaaS companies globally. Interviews are remote, so location doesn't matter.
Can I buy one case study now and add more later? +
Absolutely. You can start with a Single and commission a Trio later. The per-case-study price stays the same — the Trio just saves you money upfront.
What makes Best Case Studio different from a freelance copywriter? +
Most freelance copywriters deliver text — you get a Word document and have to coordinate video production, design, and distribution separately. Best Case Studio owns the entire production workflow from customer interview through final asset delivery. We conduct the customer interview, extract the story, produce professional video, write landing page copy optimized for conversion, and create social media assets (clips, carousels, testimonial graphics) all at once. The result is a coordinated, on-brand content package ready to deploy across all your sales channels immediately — no additional production steps required.
What types of B2B SaaS companies do you work with? +
We work best with B2B SaaS companies that have achieved product-market fit and have at least 3-5 happy customers willing to participate in interviews and go on camera. Our ideal clients have proven their product solves a real problem, have customers achieving measurable outcomes, and want to use those success stories as sales assets to close similar deals faster. If you're pre-product-market-fit, bootstrapped without clear customer wins, or unsure if your customers would publicly endorse you, case studies probably aren't your next move — focus on product first.
How do case studies actually improve conversion rates? +
A case study removes the primary objection in B2B SaaS sales: 'will this work for a company like ours?' By showing a real customer with a comparable use case achieving a measurable result, case studies do three things. First, they reduce perceived risk — prospects see proof of success in their context, not just theoretical benefits. Second, they shorten the buying decision by addressing the final remaining objection before the sales call. Third, they improve deal quality — because buyers have already validated product viability, they enter negotiations focused on terms and implementation, not feasibility. Best Case Studio case studies specifically target this bottom-of-funnel conversion point by combining customer interview footage, outcome documentation, and social proof assets into a single compelling package.
What if our customer can't point to a specific measurable result? +
That's fine. Not every great case study leads with a metric. Strong stories about reduced friction, improved confidence, or better team alignment are just as persuasive to the right buyer.
Why is the Trio cheaper per case study? +
When you commission three case studies together, we batch the production workflow for efficiency. Instead of three separate customer interview scheduling windows, three separate editing sprints, and three separate delivery rounds, we conduct all three interviews in a single week, edit all three in one production sprint, and deliver all three at once. The fixed overhead — scheduling coordination, project setup, and delivery — gets shared across three case studies instead of one, so we pass those savings directly to you. The per-case-study price drops from $4,500 (Single) to $3,500 (Trio).
Who actually runs Best Case Studio? +
Jon McGreevy leads every project — strategy, interviews, and copy. Alex handles all video production. Jessie keeps projects on track. There's no outsourcing or AI-generated content.
How does the $500 referral bounty work? +
Refer a B2B SaaS company to us. When they make their first payment, we send you $500 cash — no cap on how many referrals you make.